Twenty years ago L'Oréal launched its pioneering Brandstorm competition, a marketing challenge that invites talented youth from all over the world to take on the role of an international brand manager. Each year since it started, teams of undergraduates harness their creativity to propose a brand strategy for one of L'Oréal’s international brands that is in line with the latest developments and trends in the market. Welcomed by students seeking a real global professional experience, Brandstorm has become an educational touchstone for business schools worldwide.
GLOBAL STATISTICS ON BRANDSTORM IN 2012
- More than 8,200 participants
- 270 campuses
- 43 countries
- Over 60,000 students have participated in Brandstorm throughout its 20 years